In the wake of the COVID-19 pandemic, digital transformation has taken on increasing importance with companies across all industries realising the need to promptly react and adapt their businesses as the future becomes less and less predictable. However, for industries that at the beginning of 2020 still had a heavy non-digital core (e.g., publishing, retail and health care), moving towards a digital-first mindset has been received with both excitement and fear.

Looking back to the start of last year, while some businesses already worked with a model of digital transformation (mainly due to them being already deep-rooted in online culture)…


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